The UEFA Champions League Trophy Tour has been
presented around the world for eight consecutive years by Heineken®, a UEFA Champions League partner, and will give
footballenthusiasts in Nigeria, Argentina
and Vietnam the chance Meet the Trophy this year. Like Heineken, the trophyis a
true global icon. It represents the excellence of the UEFA Champions League
worldwide and symbolizes the ultimate prize in European club
football.
In order to make the
event memorable, various events and activities have been lined up by the brand
to give consumers, trade partners, as well as the media first hand contact with
the trophy which was last in Nigeria in 2009.
Speaking at the
Trophy Tour press briefing in Lagos, Mr. Walter Drenth, Marketing
Director Nigerian Breweries Plc, said,“the Champions league trophy tour, outside
of Europe,isa uniquely Heineken®experience.Heineken® is the world’s most
International Premium Lager beer and the only brand able to take the trophy on
an international tour.” Drenth continued, “The UEFA Champions League has a
long and distinguished heritage and is the pinnacle of European club football.
The Trophy Tour demonstrates the true global reach and appeal of the UEFA
Champions League making there no better partner for Heineken®. We are delighted
that together with UEFA we can reward the passion and dedication of football
fans around the world by taking the trophy to them.”
The Champions league
is the most prestigious club platform for international football stars and their
clubs. With over 150 million TV viewers watching live coverage of the UEFA
Champions League in 220 countries and territories every match week, this
premier-sporting event has become global and fits perfectly with the Heineken®
brand, which is enjoyed in almost every country in the
world. 
